Earlier today, members of the campus RSO HBDSMS (Husky Bondage, Discipline, Sadism, and Masochism Society), attended a hearing during which they petitioned for President Ana Marie Cauce to consider changing the university’s widespread “Be Boundless” branding.
“It’s blatantly insensitive,” a student in HBDSMS told Off Leash. “Be boundless? No way! We really enjoy being bound actually. It’s super hot.”
The student, clad in a leather harness, then brandished a whip at our reporter and accused,“Your magazine’s name is kind of offensive, too, you know. Some people on this campus really prefer to be on a leash. Didn’t think of that, huh?”
While BDSM remains a niche sexual interest at UW, Huskies who enjoy incorporating pain in the bedroom often feel attacked by campus branding. This was especially true when, during the meeting with university administration, the group learned that UW’s advertising team had been planning to launch the slogan “Don’t Choke Me, Daddy” next fall.
The university has repeatedly assured HBDSMS that any reference to bondage play in the school’s marketing is coincidental, yet the group can’t help but perceive the anti-BDSM messaging between the lines.
“Fail Forward,” the RSO’s president sighed, shaking his head. “That one makes me the most upset, actually. It’s like, um, I like to fail while I’m bent over backwards, and then be punished like the bad, bad boy I am.”
Another member chimed in to clarify that, “Passion Never Rests is actually an okay slogan. In HBDSMS, we like to go all night!” This response elicited cheers from the RSO’s members, who were gathered outside Gerberding Hall to protest most of the university’s slogans and branding.
Students were sweating profusely, wearing tight black leather in the 80-degree heat. One of the group, dressed as Dubs, was even on a leather leash engaging in “puppy play” to show her support for the cause. The actual Dubs was on a leash as well, but he was on a walk half a mile away from the protest.